Meet the Owner

Oindrila Bhol is the creative force, curator of wearables and business enthusiast behind Aere Clothing. A celebrated photographer by profession and a visionary entrepreneur at heart, Oindrila's passion for fashion and aesthetics led her to establish this brand as her second love—her dream of redefining traditional wear.

 

Rooted in her Kolkata heritage and inspired by her life in Pune and Bombay, Oindrila blends timeless traditions with bold, out-of-the-box styling of an eclectic mix of sarees, apparel and jewellery. Her ethical approach to business, combined with her mission to make high-end fashion accessible and affordable, sets Aere Clothing apart in the industry. With an eye for detail and a heart for sustainability, Oindrila is crafting a legacy where tradition meets innovation.

---